Saratoga horse shows will showcase women in business and equine career opportunities – Saratogian

SARATOGA COUNTY, NY — On July 13-17, 2022, Southbound Saratoga Management Group, LLC will present the Saratoga WIB (Women In Business) Spectacular, the first-ever horse show created by women, operated by women, benefitting women’s causes and showcasing women in business.

The one-of-a-kind extraordinary event will be held at White Hollow Farm, 28 Brickhouse Road in Stillwater, NY 12170, and is open to all competitors in the equestrian community, spectators, and vendors.

“Exhibitors and attendees will be offered multiple opportunities throughout the show and beyond to meet, interact, listen, and learn from many remarkable women, in all types of business, willing to share their story and career paths,” said Adele Einhorn, Organizer of the event. “Additionally, there will be educational opportunities to learn from women professionals at the show.”

“This event is something that has never been done before. The equestrian community is dominated by women yet operated by men. We intend to break the mold by having women fulfill all positions for the show while showcasing women in business in the equine world and beyond, and women that ride and have full-time careers.”

Proceeds from this event will fund organizations that support women’s health and emphasis will be made to reach young people and minorities who might not otherwise have exposure to the many career opportunities related to the horse business.

“As former Mayor of Saratoga Springs, I am thrilled to be a part of the Saratoga Women in Business Spectacular Horse Show,” said Joanne Yepsen of Yepsen & Pikulski who is working to promote the event and recruit participants and sponsors. “The event is not only a venue to showcase the hundreds of women in business, but also spread awareness for the opportunities that exist for women and youth to work in and own businesses that serve the equine and the agriculture industries in New York State.

“We are proud to produce this event in Saratoga County while providing significant economic benefits to our local region.”

Long renowned for its prestigious following and positive economic impact for Saratoga County, the Saratoga Horse Show’s newest event will increase its visibility and provide participants, sponsors, and the community with an ever-growing positive financial driver.

Sponsors of the Women In Business Show will reap the benefits of access to an important, growing, and lucrative population of customers and supporters This target market of consumers tends to be diverse in age and has above-average disposable income. Sponsorships can be individually customized to meet each supporter’s needs. There are numerous sponsorship, advertising, and marketing opportunities to promote products, businesses, and industries.

For more information, contact Joanne Yepsen,, 518-526-5272 or Diana Pikulski, 802-233-5377


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