Will Smith posts an apology video for slapping Chris Rock at the Oscars - petsitterbank

Will Smith posts an apology video for slapping Chris Rock at the Oscars

Will Smith has apologized to Chris Rock for slapping him during the Oscar telecast, saying his behavior was “unacceptable” and that he had reached out to the comedian to discuss the incident but was told Rock wasn’t ready.

“There is no part of me that thinks that was the right way to behave in that moment,” Smith said in the video, which runs for almost six minutes and was posted online on Friday (US time).

“I am deeply remorseful and I’m trying to be remorseful without being ashamed of myself.”

To Rock, he said: “I’m here whenever you’re ready to talk.”

In the video, Smith spoke directly to a camera, answering pre-selected questions about his behavior at the March 27 Academy Awards, when he slapped presenter Rock after the comedian made a reference about the hairstyle of Jada Pinkett Smith, Smith’s wife.

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Smith also apologized to Rock’s family and especially his mother, Rosalie, who was horrified to see her son hurt.

She told US Weekly: “When he slapped Chris, he slapped all of us. He really slapped me.”

Smith also apologized to Tony Rock, Chris’ younger brother.

“I didn’t realize how many people got hurt in that moment,” Smith said.

Will Smith cries as he accepts the Oscar for best actor. (Reuters: Brian Snyder)

Neither the apology or timing crisis impressed and PR expert Eric Schiffer, who called it “bizarre, strange and grossly over-rehearsed”.

“It came across like he was doing a confessional in some closed room in a foreign country in order to escape the regime,” said Mr Schiffer, chairman and CEO of Patriarch Equity and chairman of Reputation Management Consultants.

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